Mumbai based model Naomi Janumala is certainly making the waves across the internet after being featured in Rihanna‘s newly launched fashion brand Fenty. The luxury fashion line is the latest venture between the pop star and LVMH, the French luxury goods company.
What makes Fenty so special and such a big deal is that it is one of the first brands to be diverse. Fenty even used curvy mannequins and launched sizes that don’t make you want to starve yourself. What is more? Rihanna even shot and directed the cover shoot herself.
Janumala, who landed the opportunity thanks to her agency in Paris, New Madison, had quite a serendipitous experience meeting Rihanna. “When I first met Rihanna, we hugged, and the first thing she asked me was, ‘Where [are] you from?’ When I told her I was from India, she screamed, ‘I knew it, I knew I wanted you! You’re so gorgeous, it’s annoying, I don’t even want to stand next to you! Ahhh!” says Janumala. “I can’t even believe it sometimes that she said all of that to me.”
Check her Fenty Campaign shoot:
The reason for Rihanna’s interest in having an Indian model on board was because some pieces from Fenty’s collection borrowed inspiration from the country’s traditional wear. “She told me how some of her clothes and earrings were inspired by a sari and jhumkas,” says Janumala.
Naomi took to Instagram to share the big news. The model posted the final photos for the cover and a BTS video where Rihanna can be seen lensing, Naomi. She captioned the post, “FENTY CAMPAIGN RELEASE 6-19! DIRECTED and SHOT by Rihanna herself (yeah read that again) and let me tell u, she’s the best hype man ever and prolly the best person to hang out on set with, also swipe for some BTS on CCTV footage whooop @fenty @badgalriri congratulations and thanks for having meee head over to Fenty’s website to see more! Xoxo”.
Check her post here:
View this post on Instagram
FENTY CAMPAIGN RELEASE 6-19! DIRECTED and SHOT📸by Rihanna herself (yeah read that again) and let me tell u, she’s the best hype man ever and prolly the best person to hang out on set with🤪 also swipe for some bts on cctv footage whooop @fenty @badgalriri congratulations rrriih and thanks for having me💋 head over to fenty’s website to see more! xoxo @newmadisonmodels @animacreatives thanks for everything u guys💖💖
When Naomi Janumala met Rihanna
A few weeks ago, Naomi also shared some really cute selfies with Rihanna on her Instagram, and captioned them,
“Worked worked worked worked worked worked she said to me, Yaasssss girlll give it to me!!” with the best @badgalriri and it was an absolute pleasure.”
Well, 19-year-old Naomi Janumala is breaking all barriers and making the crossover all brown girls have been waiting for. It is safe to say that this is just the beginning of the rise of Indian models and their ladder is only going to go upwards.
Who is Naomi Janumala?
Born and raised in Mumbai, Naomi Janumala is the niece of Bollywood star Johnny Lever. Naomi started her career as a model with Anima Creative Management almost three years ago. Today, the model is one of the top Indian faces seen across international brands like Alexander Wang, Adidas, H&M, Nike x Nordstrom, Levi’s, American Eagle, Opening Ceremony x Disney and Matthew Adams Dolan, to name a few.
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